Our markets

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Bakery ingredients, frozen bakery products, ingredients for Brewery and Distillery, Animal Feed: VIVESCIA main markets are diverse and growing.

On every market, we have a leading position and are continuing our development.
Our assets: innovative products adapted to the new consumption patterns…without compromising quality!

DIVERSE MARKETS

Diverse markets

3 MAJOR GROWING MARKETS

Global beer marketGlobal market for frozen bakery itemsGlobal market for bread products

(* in value)

THAT REFLECT NEW CONSUMPTION PATTERNS

The food market is naturally expanding with a forever growing global population. And the grain, in its many forms, is a basic food ingredient across all continents. The strength of our companies: to be committed on particularly buoyant sectors.

Consumers are increasingly aware of health issues and are looking for healthy and quality food products that:

FAVOUR MOMENTS OF CONVIVIALITYINDIVIDUALISE AND PERSONALISE CONSUMPTION PATTERNS

On the bakery market:

Our concept of “bakery-restaurant” is acclaimed worldwide!
Our brands fully benefit from the appeal of food “à la française”
The attraction of our top of the range products (flours and speciality breads) is growing.

Côté brasserie & distillerie

On the brewery and distillery market

Our quality malts are benefiting from the changing consumption patterns
Craft beers, seen as more natural and authentic, are growing and so is our Craft Master Malt range!

The consumer is also increasingly...

ON THE MOVEIN A HURRY

  • Out-of-home catering is increasing worldwide
  • “Bakery carriers” are more and more replacing the plate: baguettes, croissants, burger buns, short crust base… And, with Délifrance, VIVESCIA is a leader in this sector.
  • The quality of our products and our high added value innovations are making the life easier for the professionals: craft bakers, fast food chains, hotels-restaurants...
     

BREWING IN FIGURES

BEER PRODUCTION WORLDWIDE1ST MALT PRODUCING REGION WORLDWIDEBEER CONSUMPTION PER PERSON PER YEAR

1 in 10 BEER WORLDWIDE IS MADE WITH MALTEUROP’S MALT

Discover more about Malteurop

 

BAKERY IN FIGURES

FAST FOOD, SIMPLY PUT!2,35 BN: consumption of sandwich in 2016 in FranceFAVOURITE PASTRY IN EUROPE

FLOUR & BREAD MAKING IN FIGURES

FLOUR PRODUCED IN FRANCE IN 2014FRANCE IS THE 1ST SOFT WHEAT PRODUCING AND EXPORTING COUNTRY IN THE EUAVERAGE DAILY CONSUMPTION PER PERSON IN FRANCE

Francine représente 32 % des ventes de farines en grande et moyenne surface

Sources "3 major growing markets"
1/ Source : Canadean – Beer • 2/ Source : Market and Markets • 3/ Source : Global Industry Analysts
Sources Brewery market
a) - b)  Source Malteurop  • c) Beer consumption per person -> Global Beer Consumption [ by Country in 2012], Kirin Holdings + Association des Brasseurs de France.
Sources bakery products market
a) 98 % of French people… -> Source: Etude Paroles de Snackeurs, July 2014 • b) 2.35Bn sandwiches consumed in 2016 -> Source: Gira Conseil – Gira – Sandwich market in 2016 • c) Croissant: favourite pastry in Europe-> Source: Étude Databook 2016 for Délifrance
Sources bread-making products market
a) National Flour Production in 2016 -> ANMF • b) France = 1st soft wheat producer -> Source: Passion céréales 2016 + Stratégies Grains • c) French consume c.135g of bread per day-> Source: Passion céréales 2016 + ANMF